Abundant Freedom

Good Follow-up Is Critical To Your Success!

What’s the single biggest mistake people make in our business?  90% of Marketing Executives don’t follow up properly.  There are two types of followup in our business:

(1) Prospect followup
(2) Enrollment followup

In this blog post, I’m going to refer to prospect followup.  I will address enrollment followup in a later post.

Many people will say they are actively working their business and “talking to lots of people” but they get nowhere.  In almost every case, besides not prospecting properly and gathering the prospects information, it’s because they’re not following up at all or if they are, they’re not doing enough of it.

Read this statistic about the importance of following up from an association of professional salesmen, the National Sales Executive Association. Their statistics show that the most sales by far are made from the 5th through the 12th contact! Here is the data they have compiled about on which contact sales are made:

2% of sales are made on the 1st contact
3% of sales are made on the 2nd contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on the 5th-12th contact

Why do I mention “sales”, you ask?   If we think we don’t make sales, that we simply educate prospects, point them to the info, etc., don’t kid yourself!  You are selling yourself, Freelife’s products and Freelife itself or you are not having any success.  Sales is not a dirty word; it is what we do to show prospects that they need our products and our opportunity.  Sales is an extremely noble profession since without sales, business doesn’t happen.  Learning some good sales techniques will definitely help you with your business.  In fact, if you haven’t read “The Greatest Salesman In The World” by Og Mandino, you should get it.  Great stuff!

The bottom line is this…  If you get really good at following up, your enrollment rates will probably double or triple.  And what if your good followup properly duplicates within your new enrollees?…think about that!  It really comes down to numbers and trust me…good followup will greatly increase your numbers and therefore greatly increase your income.